I’ve been a professional graphic designer since 1995.  20 of those years, a freelance graphic designer, illustrator and photographer focusing on brand identity for organizations large and small.

When I’m not designing, I ride mountain bike, navigating my way through numerous trails systems across the Midwest as well as nationally, getting a first hand look at wayfinding graphics and how effective they can be...or not. In response, I’ve developed a specialty, applying my design skills to create trail system sign packages to help riders find their way.